Meet Ludovica Serafini & Roberto Palomba

Architects & Designers | Milano, Italy

Ludovica Serafini and Roberto Palomba are the founding partners of Palomba Serafini Associati, an award-winning architecture and design studio based in Milan. Since launching their studio in 1994, the duo has built a celebrated career at the intersection of design, architecture, and brand identity, with a focus on creating timeless, emotionally resonant work.

Their philosophy is rooted in the idea of giving form to life — blending contemporary needs with deep cultural and historical awareness. Their projects are not only visually compelling, but also designed to last — functional, adaptable, and deeply attuned to how people live. This humanistic approach has made their studio one of the most respected names in Italian and international design.

As longtime collaborators and art directors for Zucchetti.KOS, Ludovica and Roberto have helped shape the brand’s product vision and design direction. Their work with Zucchetti combines advanced functionality with elegant simplicity, creating bathroom solutions that are as emotionally engaging as they are technically refined.

Their collections for Zucchetti.KOS, such as WaterCandy and the Lab 03 washbasin, exemplify a sophisticated take on modern wellness. These pieces blend soft geometries, rich materials, and intuitive usability — transforming water into a design experience. The Lab 03 collection, in particular, received the prestigious Compasso d’Oro award, a testament to their design excellence and innovation.

With a portfolio of over 70 international awards — including Red Dot, Design Plus, Good Design, and Elle Deco International Design Awards — Ludovica and Roberto are among the most decorated design duos in the industry. Yet their work remains grounded in authenticity, emotion, and craftsmanship.

In their own words, “We don’t design objects. We design a way of living. Every project is a dialogue — between space, form, and the human experience.” It is this sensitivity and vision that continues to make Palomba Serafini Associati a defining voice in contemporary design.